International environment

Right from the start we found ourselves working in an international environment. So we figured why not make English our publishing language. This would help out on standardizing all documentation and reaching a bigger market without carrying unnecessary load.

Global market on the Internet

We are strongly believing that a global marketplace is evolving on the Internet and Norwegian is not the dominant Internet language. In the future we might translate documentation into Asian languages but for now English is the choice. In Norway almost all the population can communicate good in English anyway so it wont keep our home market away.

Aiming for the US and European market

For our consumer products we are aiming strongly at the US and European market.

eBay is a major marketing channel on the Us as well as the European market, Google Store is another for the US.

For our Professional high resolution systems suited for military use, we are mainly aiming at NATO and US market. But the European market is also at hand. 

Shoppers is converting from shopping mall to the internet.
We don't discriminate our customers from location. A customer from Asia is as good a customer as a customer from USA or Norway.

These days there are many customers converting from shopping mall to the web shop. We want to be a part of that trend.

Delivering products directly from factory to customer, cutting cost and time.